order to solve problems successfully you have to develop a method of
approach to visual design as under :
- 01 MOTIVATION:
Accept the problem totally, determine your own reasons for working on
it, develop a willingness to seek alternatives so that you can have
more and more experience in handling the type of visual solution expected
- 02 TASK IDENTIFICATION:
Define the problem, analyse the problem word by word and understand
it. Consider each word carefully.
- 03 RESEARCH:
Find out what is an existing solution to such problem. Has any other
designer solved the problem in a similar manner? Then go beyond the
solution which already exists. Do a literature survey through libraries,
- 04 IDEATION:
Try and create maximum alternatives, don't rule out any possibility,
trust your intuition. As a rule don't accept the first solution. Develop
a series of concepts. See if problem can be solved by other methods.
In short push yourself to think laterally.
- 05 CONSTRAINTS:
In addition to the constraints built into the problem consider these
TIME -- How long will it take you to
execute the solution? How much time have you been given? How much time
will you commit for research
MATERIALS -- Which materials are readily
available in a given time period?
TECHNICAL SKILLS -- Judge your ability
to work with the materials given to you by the teacher
COST -- How much you can spend and how
much are you willing to spend? Is the difference affordable?
- 06 SELECTION:
Consider your options and then select the best solution based on the
research you produced.
- 07 IMPLEMENTATION:
While implementing your ideas, execute and fabricate them in the best
workmanship and give form to your conceptual solutions.
- 08 EVALUTION:
Reread the problem statement and the assignment given earlier and judge
the effectiveness of are your solutions, how innovative are you, evaluate
your craftsmanship and method of presentation.
- 09 REFINEMENT:
React positively to your evaluation and work out a method or strategy
to make something exceptional next time
- 10 PRESENTATION:
Try and justify your decisions and visual concepts verbally, without
trying to use words "I like it"
or "I don't like it". During
the basic design course you are expected to improve your vocabulary
by active participation in the criticism and discussion
- 11 PUSH YOUR BOUNDARIES:
Try and push yourself beyond the imaginary boundaries which your mind
has decided. Don't say that, "But, I thought we couldn't, I thought
we are not allowed", and so on. The purpose of pushing your boundaries
is to extend the limits of your work, to avoid limitation and in the
process to develop practical solutions.
- 12 SETTING STANDARDS:
You should set standards for yourself and plan to surpass. Those students
who make excuses about the content, composition or craftsmanship have
compromised with their standards. Learn to be proud of your work. Learn
to be proud of your problem solving ability. No creative designer has
ever produced solutions without making compromise in design process.
- 13 SELF JUDGEMENT:
Try to be a very good student or a very bad student. Never identify
yourself as a mediocre student who is just competent enough to imitate
or get influenced by ideas of others and so on. In this case there are
chances that you will be bored and lose interest in basic design. This
basic design course is the time for testing your abilities and making
a decision about your career.
- 14 INNOVATION Vs IMITATION:
Although it is impossible not to be influenced by your environment,
there is a distinct difference between being influenced and resorting
to plagiarism. Plagiarism is considered undesirable in the field of
art. You must remain perceptive and receptive to the ideas of others.
You can't spend time reinventing the wheel each time you attempt to
solve a problem. Be aware of past solutions. An assurance of success
makes imitation of visual art products very tempting. Unfortunately
imitation is very prevalent in applied design.